Lead Magnet
Trigger: Scarcity and reciprocity Base structure: “I created a guide to X → Comment ‘Yes’ and I’ll send it → Previous result”
Operator Insight
Trigger: Clarity through recognition Structure: Pattern → False logic → Break → Cost → Reflection
Contrarian
Trigger: Surprise and mental challenge Base structure: “Everyone thinks X → But Y → Proof → Insight”
How-to
Trigger: Value and authority Base structure: “How I did X → Steps → Result → CTA”
Storytelling
Trigger: Vulnerability, overcoming adversity Base structure: “I failed → I learned → I succeeded → Lesson”