Service positioning
What it is:Clarifying where your service exists in the workflow. Must include: A boundary of responsibility A moment where DIY becomes risky Mandatory delivery:→ A delegation trigger. Validation question:“When should the reader stop owning this and hand it off?” ⚠️...
Personal lesson
What it is:A mistake you personally made. Must include: The exact wrong assumption or decision The specific change you made afterward Mandatory delivery:→ A behavior to stop + a behavior to adopt. Validation question:“What mistake should the reader stop repeating...
Educational insight
What it is: An explanation that clarifies how something actually works in practice, not how it is marketed or assumed to work. Must include: • ONE concept explained in simple, non-technical language • The explanation must expose a gap between...
Industry myth
What it is:A commonly believed idea that causes damage. Must include: The myth Why it’s wrong Mandatory delivery:→ A safer default or replacement action. Validation question:“What should the reader stop doing and what should replace it?”
Customer case
What it is:A real or plausible situation that actually happened. Must include: What happened What broke What changed after Mandatory delivery:→ One transferable action or rule extracted from the case. Validation question:“What can someone do today to avoid this same...