Google for Nonprofits: A Small Guide

Google has become an integral part of our daily lives, and it’s no secret that Google offers a range of services to make our lives easier. But did you know that Google also provides various services specifically designed for non-profit organizations? That’s right! Google for Non-profits is a program that offers free or discounted access to Google’s suite of tools, products, and services, including Google Ad Grants, Google One Today, Google Earth Outreach, and the YouTube Non-profit Program. This article will explore what Google for Non-profits is, its eligibility criteria, benefits, and how to apply. We’ll also take a closer look at each of the services that Google for Non-profits offers and how they can help your non-profit organization achieve its goals.

What is Google for Non-profits?

Google for Non-profits is a program designed to help non-profit organizations access Google’s suite of tools, products, and services at little or no cost. These tools can help non-profits reach and engage with their audience more effectively, increase their online visibility, and streamline their day-to-day operations.

Eligibility criteria for Google for Non-profits

To be eligible for Google for Non-profits, organizations must meet the following criteria:

• Be a registered non-profit organization in their respective country
• Hold valid charity status or equivalent in their respective country
• Agree to Google’s non-discrimination and donation receipt and use policies

Benefits of Google for Non-profits

By being a part of Google for Non-profits, non-profit organizations can enjoy a range of benefits, including:

• Free access to Google Workspace for Non-profits, which includes Gmail, Google Drive, Google Docs, Sheets, and Slides, among other tools
• Free access to Google Ad Grants, which offers $10,000 per month in free advertising spend on Google Ads
• Access to Google One Today, which allows non-profits to showcase their fundraising campaigns and connect with donors
• Access to Google Earth Outreach, which helps non-profit organizations tell their stories through Google Earth and Maps
• Access to the YouTube Non-profit Program, which provides access to a range of tools and features to help non-profits reach and engage with their audience on YouTube

How to apply for Google for Non-profits

To apply for Google for Non-profits, follow these simple steps:

1. Visit the Google for Non-profits website
2. Click on the “Get Started” button
3. Sign in to your Google account or create a new one if you don’t have one
4. Follow the on-screen instructions to verify your non-profit organization’s eligibility and complete the application process.

Once your application has been approved, you’ll receive an email from Google with instructions on how to get started.

Conclusion

Google for Non-profits provides a range of tools and services to help non-profit organizations achieve their goals and positively impact their communities. From free advertising spend on Google Ads to access to productivity tools like Google Workspace, Google for Non-profits can help non-profits streamline their operations, reach their audience, and engage with donors more effectively.

FAQs

1. Is there a fee to apply for Google for Non-profits? No, there is no fee to use Google for Non-profits.
2. Can non-profit organizations use Google for Non-profits in any country? Google for Non-profits is currently available in over 50 countries. Check the Google for Non-profits website for a list of eligible countries.
3. What is the maximum advertising spend limit for Google Ad Grants? The top advertising spending limit for Google Ad Grants is $10,000 monthly.
4. How long does it take to get approved for Google for Non-profits? The approval process for Google for Non-profits can take up to 14 business days.
5. Can non-profit organizations access all Google products for free through Google for Non-profits? No, only a select range of Google products and services are free through Google for Non-profits. Check the Google for Non-profits website for a complete list of eligible products and services.